Market Basket Analysis for Sales Transaction in Shopping Stores

نویسندگان

چکیده

Market Basket Analysis (MBA) system is a widely used technique among marketers, especially for undirected data mining analysis. MBA also known as product association analysis and the outcome of this called rules. The can be to schedule marketing or advertising strategies design catalogs different shop layouts. Discovering pattern from customer's buying habits in shopping stores was collected their transaction. This study aims compare item purchased by respondents between Store A B find out most potential products that customers have bought along with specific category products. Convenience non-probability sampling involved structured questionnaires items store analyze data. Association analyzing result support, confidence, lift. findings showed there are 13 interesting rules revealed study. Moreover, found were together tissues, condiments, instant food, cooking oil, meat, biscuits, dry goods, beverages, cleaning

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Sequential market basket analysis

Market basket analysis (MBA) is a powerful and common practice in modern retailing that has some limitations stemming from the fact that it infers purchase sequence from joint-purchasing data. However, internet retailers automatically collect purchase-sequence data from their shoppers, and new technology is available for traditional (bricks and mortar) retailers to do the same, making it possib...

متن کامل

Conversational Sales Assistant for Online Shopping

Websites of businesses should accommodate both customer needs and business requirements. Traditional menu-driven navigation and key word search do not allow users to describe their intentions precisely. We have developed a conversational interface to online shopping that provides convenient, personalized access to information using natural language dialog. User studies show significantly reduce...

متن کامل

Retail Market Power in a Shopping Basket Model of Supermarket Competition

Supermarket consumers typically purchase more than one item at a time. Modeling demand relationship among items in consumers’shopping baskets is therefore essential to understanding how retailers set prices. To date, models of price competition among retailers typically assume consumers make discrete choices among categories in the store or derive utility from independent goods that is una¤ecte...

متن کامل

Predicting Sales for Rossmann Drug Stores

In this paper we examined four different methods for time series forecasting: Random Forests, Gradient Boosting, Hidden Markov Models, and Recurrent Neural Networks. We found that using Gradient Boosting yielded the best results with root-mean-square percent error (RMPSE) of 10.439% (785 of 3429).

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International journal of academic research in business & social sciences

سال: 2023

ISSN: ['2308-3816', '2222-6990']

DOI: https://doi.org/10.6007/ijarbss/v13-i2/15439